There's a challenge today across the industry that affects just about everyone. On desktops, there's a consistent runtime for content and rich applications, called the Flash Player (and increasingly for applications, Adobe AIR). But the web is not just desktops anymore, the extended web spreads from phones to MIDs to Settops, consumer electronics, and desktops.

So, together with a pretty influential group of industry leaders, Adobe is kicking off the Open Screen Project, designed to create a consistent runtime environment that removes barriers for delivery of content and applications to everything from mobile phones to desktops.

The Open Screen Project press release
The Open Screen Project website

See more at:
Ryan's Blog, Dave's Blog, Bill Perry's blog